Awareness Campaigns

Each Mind Matters

Each Mind Matters Logo

Each Mind Matters unites the hundreds of organizations working together to create health systems that serve minds and bodies, and the millions of Californians who refuse to stay silent while untreated mental illness takes an unnecessary toll on our families and communities. Together, we are creating a California where Each Mind Matters. Each Mind Matters is for everyone because mental health is for everyone. This movement belongs to all of us.

Campus: All Campuses
Resources: Logo | Ribbon | Badge

UCSF Mental Health Awareness 2014

ucsf woman

Mental Health Matters is an awareness campaign with the following goals: 

1. To reduce stigma regarding mental health 

2. To normalize help seeking and self-care

3. To demonstrate that even your role models and mentors need to manage their emotional health, and value doing so as a key to their success

Campus: UC San Francisco 

Know the Signs

Know the Signs

Know the Signs is a statewide suicide prevention social marketing campaign built on three key messages: Know the signs. Find the words. Reach out. This campaign is intended to educate Californians how to recognize the warning signs of suicide, how to find the words to have a direct conversation with someone in crisis and where to find professional help and resources.

Campus: Santa Cruz, UC Riverside
Resources: Know the Signs – Poster (pdf)

It's Up to Us

it's up to us poster

The It's Up to Us campaign is designed to empower individuals in California counties to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. This campaign was developed through the County of San Diego Health and Human Services Agency, and funded by the County of San Diego Mental Health Services Act. Recovery is possible and help is available. It's Up to Us!

Websites: &
Campuses: UC San Diego, UC Riverside
Resources: It's Up to Us – Poster (pdf)


The # say Something

The #SaySomething campaign was developed by UC Santa Barbara and supports an ongoing effort in the County of Santa Barbara to educate the community and encourage an open conversation about mental health and suicide prevention. Santa Barbara City College, The Hosford Clinic, the Glendon Association, PsychAlive, Santa Barbara Response Network and the Santa Barbara Mental Wellness Center all participate in this campaign. 

Campuses: UC Santa Barbara