Jumpstarting Campus Revenue Generation


Developing new, sustainable sources of revenue is an important strategy being pursued at UC campuses to develop firmer and broader financial foundations. As part of the recently approved MCI for SupplyChain500, the President has approved funding for a 2-year pilot program to help campuses jumpstart their Revenue Generation (Rev-Gen) activities, with the goal of mobilizing multi-campus partnerships.

As a campus that has matured their Rev-Gen efforts, UC Berkeley will lead this charge in conjunction with UC Procurement, while facilitating all 10 campuses’ involvement. UC Davis and UC San Diego have also taken a strong lead in campus-wide partnerships so we have been consulting with them on a regular basis.

To drive toward these goals, we’ve hired new Rev-Gen Project Manager, Deborah Tallyn, who will start on June 4. Deborah helped set up Berkeley’s University Partnership Program (UPP) so she has very relevant hands-on experience in this arena. She has a passion for Rev-Gen, along with a background in higher education and the private sector, and will be a game changer for this program.

Deborah will work closely with the campuses through leads selected by each campus to spark maximum growth in Rev-Gen. So far, campus leads have been identified at UC Irvine, UCLA, and UC Santa Barbara. As we firm up the campus leads, we will more clearly define their roles and the engagement strategies to move this initiative forward.

By Amy Gardner, Executive Director, Berkeley University Partnership Program, UC Berkeley