Before you call

We are UCOP's primary resource for handling media requests, publicizing noteworthy accomplishments and reaching out to the broader UC community with important information. Whatever your need, we can help you reach your audience with an effective message.

A few tips for working with us:

1. START EARLY.

The earlier you get us involved, the more we can help. If you're starting a project that may need our support, come talk to us right away. We can talk through your needs and plan an effective strategy.

2. PREPARE.

We’ll want to know who your audience is, what need or opportunity is being met and your expected timeframe. Think through these questions in preparing to talk to us.

3. FOCUS ON GOALS, NOT VEHICLES.

Let us help you formulate the best approach. Deciding on specifics too early can limit potentially creative conversations about the best strategy for your situation. Bring us your needs and ideas — together we’ll find the right solutions.