Appropriate Use of University's Trademarks

I. University of California Seal
     Background
     FAQs

II. University of California Letterheads and Business Cards
     Background
     FAQs

III. University Name and Other University Trademarks
     Background
     FAQs

IV. Related Guidance
     Other Policies

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For questions about these policies, contact Nancy Capell.
Last updated: January 5, 2006


   


I. The University of California Seal

The University of California Seal symbolizes more than a century and a quarter of service to the State of California. The Seal conveys the prestige and distinction of the institution, and therefore must always be presented in a manner that does not diminish the University's image.

Only officially-authorized organizations may use the Seal and other University of California insignia, which are regulated under California Education Code 92000, by trademark law, and by University policy. The Chancellors have been delegated authority to approve campus-related uses of the Seal.

Because the Seal is a trademarked image, any use should uphold the unique attributes which protect its status as a trademark, and should not dilute or diminish the integrity of the image. For example:

  • Any design or layout should provide sufficient blank space around the Seal to register with the viewer as a distinct element. The Seal should not overlap with other designs.

  • The Seal should not be used as a repeating element in a design.

  • The Seal should not be incorporated into another image (for example, in place of the head of a body)

  • The Seal must be reproduced from official artwork to assure clarity of the image. Images of various sizes and digital formats are available from the Office of the President.

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