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Appropriate
Use of University's Trademarks
I. University of California Seal
Background
FAQs
II. University of California Letterheads and Business Cards
Background
FAQs
III. University Name and Other University Trademarks
Background
FAQs
IV. Related Guidance
Other
Policies
Policy
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UC
Graphic Resources Home
For questions about these policies, contact Nancy
Capell.
Last updated:
January 5, 2006
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I. The University of California Seal
The University of California Seal symbolizes more than a century
and a quarter of service to the State of California. The Seal conveys
the prestige and distinction of the institution, and therefore must
always be presented in a manner that does not diminish the University's
image.
Only officially-authorized organizations may use the Seal and other
University of California insignia, which are regulated under California
Education Code 92000, by trademark law, and by University policy.
The Chancellors have been delegated authority to approve campus-related
uses of the Seal.
Because the Seal is a trademarked image, any use should uphold
the unique attributes which protect its status as a trademark, and
should not dilute or diminish the integrity of the image. For example:
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Any design or layout should provide sufficient blank space
around the Seal to register with the viewer as a distinct element.
The Seal should not overlap with other designs.
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The Seal should not be used as a repeating element in a design.
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The Seal should not be incorporated into another image (for
example, in place of the head of a body)
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The Seal must be reproduced from official artwork to assure
clarity of the image. Images of various sizes and digital formats
are available from the Office
of the President.
Frequently
Asked Questions
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