Official letterhead and business cards are used to communicate with persons or entities "outside" the University. Official letterhead carries the University Seal along with a banner listing the locations of all University of California campuses. University entities should use the official letterhead to communicate with governmental entities and members of the public, and for circumstances in which the content of the letter represents an official position of the University. Members of the University community who use official letterhead may not express their personal opinions unless they are identified as such. The University Seal should be the single design element on any correspondence related to the academic and research missions. The Chancellor must approve all additional campus letterhead designs.
Business cards must incorporate the University Seal in compliance with guidelines regarding the Seal (See Part I). The Chancellor may approve use of additional graphics on a University business card, such as the special logo of a campus entity or the logo of an entity which has a special relationship related to the mission of the University. An example of a special relationship which might be so recognized is an outreach program in which designated individuals serve both the University and a particular school district. Another example might be a joint degree granting program co-sponsored by the University of California and another educational institution.
Alumni associations and
other affiliated groups are not authorized to use the University
Seal. Exceptions may only be granted by the Chancellor or designee.