U N I V E R S I T Y O F C A L I F O R N I A
BERKELEY • DAVIS • IRVINE • LOS ANGELES • MERCED • RIVERSIDE • SAN DIEGO • SAN FRANCISCO
SANTA BARBARA • SANTA CRUZ
OFFICE OF THE PRESIDENT
1111 Franklin Street
Oakland, California 94607-5200
Phone: (510) 987-9074
Fax: (510) 987-9086
December 19, 2002
VICE PRESIDENT--AGRICULTURE AND NATURAL RESOURCES
Enclosed is the revised Policy on Naming University Properties, Academic and Non-Academic Programs, and Facilities, which supersedes the Presidential policy issued in March 1996. Guidelines regarding consideration and approval of naming proposals are included.
The Guidelines address several new issues: (1) renaming of structures that have reached the end of their usefulness, (2) namings for corporations, (3) namings affected by changed circumstances, and (4) a consultation process that is responsive to confidential circumstances.
The Guidelines specify that Chancellors seek the widest possible counsel when considering proposals for naming or renaming in order to take advantage of the institution's collective memory. In addition, the Guidelines require documentation of all deliberations regarding proposals for campus-approved namings, as well as those approved by the President. Due to the legal obligations implicit in gift agreements, the integral roles of the General Counsel and campus counsel have been underscored.
Corporate namings, while permitted, must be handled with additional care. Corporate logos should not appear on campus signage, to avoid the appearance of advertising.
The University has traditionally supported an interval between the University service or death of an employee and an honorary naming for that individual. The Guidelines now specify that in honorary naming circumstances, the interval between these events shall be two years. Elected officials have been added to the list of closely associated individuals for whom an honorary naming may not take place during elected service or during the two-year interval. No interval is required when the proposed naming is the condition of a gift. This proviso has always existed, but is now stated directly rather than implied.
The policy may be found on the UCOP Presidential policy website (http://www.ucop.edu/ucophome/coordrev/policy/).
Questions regarding the policy and related guidelines should be directed to
Assistant Vice President Brad Barber.
Richard C. Atkinson
cc: Members, President's Cabinet
Special Assistant Gardner
Principal Officers of The Regents
See also Sample Format for Regents' Items When Preparing Future Proposals for Namings.