Narrator: This is Science Today. Nutrition campaigns are an important step towards increasing good health. Joanne Ikeda, a nutritionist at the University of California, Berkeley says it's therefore crucial these campaigns reach minority communities.
Ikeda: Often times we find in minority populations that they're not nearly aware of the relationship of diet and disease. They're not as nearly aware of the importance of fresh fruits and vegetables for long term health.
Narrator: Ikeda is working on designing nutrition campaigns specifically targeting minority populations through community partnerships.
Ikeda: The one thing I find is that for each population, you have to design a different campaign 'cause the value system is different, the traditional foods are different, the way people prepare food is different and the more culturally appropriate the campaign, the more apt it is to be effective.
Narrator: For Science Today, I'm Larissa Branin.