Narrator: This is Science Today. The author of The Cigarette Papers, a nationwide expose of the tobacco industry, says current anti-smoking campaigns aren't working. Dr. Stanton Glantz of the University of California, San Francisco says the main reason is the focus on getting kids to stop smoking.

Glantz: What we've seen once we got into this let's kids from smoking rhetoric is more kids are smoking. And so I'm very worried that by shifting away from a general message of a smoke-free society to let's keep kids from smoking, that's another very damaging thing.

Narrator: Instead, Glantz says regulatory agencies should pursue a just-don't-smoke campaign.

Glantz: I think that this complete preoccupation with kids is doomed to fail, and if the health groups figure out that that's a mistake and get back to the general message of a smoke-free society, they can recover from it.

Narrator: If that happens, Glantz says the idea of a smoke-free country by the year 2000 is not so far-fetched. For Science Today, I'm Steve Tokar.