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E. Is There a Market in California for More Organic Production?

Narrator: This is Science Today. Over the past decade, annual sales of organic products have gone up at least twenty percent, making the industry the fastest growing sector of agriculture. Louise Jackson of the University of California, Davis' Department of Land, Air and Water Resources says one of the big issues about demand is a market.

Jackson : Is there a market for more organic production? As I understand it, California 's market economy is likely to support a little more organic. If there was a bigger market, I believe that organic production in California could meet that demand.

Narrator: Jackson recently conducted a three-year study of the conversion to organic agriculture of more than 150 acres of farmland in the Salinas Valley of California. She found that flexible management techniques and careful planning are key to a smooth, successful transition.

Jackson : This is an important study because it showed that organic production could go on quite feasibly in the midst of conventional production in a very intensive agriculture area, the Salinas Valley .

Narrator: For Science Today, I'm Larissa Branin.