is Science Today. Imagine a dairy farmer standing in the dairy barn "tweeting"
about how their cows are cared for or a vegetable producer answering questions
on Facebook about her produce? These scenarios are becoming a reality and ag
experts at the University of California, Davis, are helping statewide farmers
connect with consumers using such social media tools.
King: We want to be able to say to the farmers, "You have to take hold of this."
Narrator: Annie King, a professor of animal science at UC Davis, helped coordinate a recent new media workshop for farmers.
King: We've hoping that this is the first of many such workshops that we have around the state of California. We've got all these generations of folks that are in agriculture, where some of the younger folks are ready to move and some of the older folks are not quite convinced that it's a value to move, so we want people to be aware of all the different kinds of possibilities so that they can consider, "Will this help me tell the story of agriculture better?"
Narrator: For Science Today, I'm Larissa Branin.