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D. How Have New Certification Rules Affected the Organic Food Industry?

Narrator: This is Science Today. It's been over a year since the U.S. Government imposed strict new certification rules on all organic farmers grossing over five thousand dollars in sales. The question is - how has this certification process affected the nation's organic industry? University of California agricultural economist, Karen Klonsky, says some people dropped the organic designation in favor of natural or pesticide-free labels.

Klonsky: In our previous research we saw that most growers grossing over about 250 thousand dollars a year, were already certified. But that there were a large number of growers between five thousand and 250 thousand dollars who were not certified, so there was going to be this tremendous rush to become certified. But that hasn't been the case.

Narrator: Klonsky says literally the Million Dollar question is what percentage of the total pie can organic take up?

Klonsky: And this will depend tremendously on conventional grocery store chains - how much shelf space they want to devote to organic.

Narrator: For Science Today, I'm Larissa Branin.