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The rise of consumer interest in sustainable agriculture

Narrator:        This is Science Today. Sustainable agriculture integrates three main goals — prosperous farming communities, environmental stewardship and farm profitability. Gail Feenstra, a food systems analyst at the University of California, Davis says now more than ever, there is great public awareness about sustainable agriculture.

Feenstra:        Now the public is hungry for more information about where their food comes from. They want to put a face to their food, they want authenticity, they want to know where their food came from and how it was produced.

Narrator:        Feenstra says this increased public awareness is partially due to energy concerns.

Feenstra:        There was increasing concern about energy and our energy future and energy embedded in the food supply and how much energy it took to produce food and the thought is, maybe would could be getting it closer by. Maybe thaty would be better. So, there was that and then there seemed to be food safety scares recently that have just brought public attention to the way that food is produced.

Narrator:        For Science Today, I'm Larissa Branin.