Narrator: This is Science Today. Cigar smoking
has almost doubled over the last decade. Lisa Bero,
a researcher at the University of California, San
Francisco says the media are playing a big part in
the upward trend.
Bero: In this particular study, we've looked
at only newspaper articles so far. We looked at who's
quoted in the articles, who talks at all in the articles
and we have celebrities and we have a lot of people
from the cigar industry. But less than a third of
the articles mention anyone from the public health
community so that view of cigars isn't getting out
in these lay press articles.
Narrator: Since young people are the one growing
group of tobacco users in this country, Bero says
cigar smoking health hazards, such as cancer and heart
disease, should be included in these articles.
Bero: And the other big health effect is the
passive smoking effects, because the toxic substances
in cigar smoke are actually greater than in cigarette
smoke. And that hasn't cropped up in any of the sample
of articles that we've looked at so far.
Narrator: For Science Today, I'm Larissa Branin.