Strawberry Licensing

By integrating the results of research in plant breeding and production physiology into cultivars and cultural practices, the University of California is responsible for developing cultivars that produce over half of the strawberry varieties consumed worldwide and 80 percent in North America.

The newest variety, the Albion (released in 2004), is not only the sweetest, it has improved flavor and is more resistant to pests and pathogens. The Albion joins other top UC varieties, including Camarosa, Diamante, and Ventana.

The link below leads to the Strawberry Licensing Web site, with information about the breeding program, the patented cultivars, license agreement information, licensed nurseries, and strawberry-related services.